Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Both could see their annual endorsement earnings climb above $1 million in the next year, according to Forbes estimates, and it likely wont stop there. Prior to her new partnership with CLIF, she had already signed deals with Amazon AMZN -1.6%,. (AP Photo/Gregory Bull) - Credit: AP Sunisa Lee, of United States, poses for a picture. Its a dream scenario.. All Rights Reserved. YouTubes privacy policy is available here and YouTubes terms of service is available here. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. Speaking with NBC after winning gold in the 100-meter freestyle Wednesday, Dressel broke down in tears when the network videoconferenced his family into the broadcast. Suni Lee's net worth & endorsements From all her earnings, medal victories, and salary, Suni Lee has an estimated net worth of $3 million. The transition should be easy. Ad Age and Creativity Staff Dressel, who grew up in Green Cove Springs, Florida, and swam at the University of Florida, found his way to the podium five years ago in Rio. Full Spectrum Services LLP 2022 | All Rights Reserved. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action Network believes could rake in hundreds of thousands of dollars based on their social media reach alone. October 13, 2021 / 2:46 PM If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. She attended Auburn University on a gymnastics scholarship and has been a regular there. (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). Lee and Carey's teammates, including Simone Biles, who withdrew from the individual competition to focus on her mental health, were seen Thursday in the stands in Tokyo cheering on Lee and Carey. Maybe by then, things will have settled down a little. There will likely be no shortage of possibilities for the charismatic Lee, the first Hmong American to win an Olympic medal. The agreement pays Allen, who was the No. Whatever endorsements ultimately come through for Lee, at least this much seems clear in the wake of Thursdays gold medal in the all-around her earnings potential could dwarf even some of the biggest names in college sports. 2021 CBS Interactive Inc. All Rights Reserved. Sunisa Lee juggles stardom with college life I cover the intersection of sports, business and technology. 2 men found drugged after leaving NYC gay bars were killed, medical examiner says, College athletes profiting off of NCAA policy, College athletes take advantage of new NCAA policy, One way to fix Social Security? In advance of the Tokyo Games, the IOC introduced a relaxed version of Rule 40, a provision that protects the Games exclusivity and intellectual property for official Olympic sponsors by limiting other non-sponsor brands from getting involved. Its all good. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. She started competing when turned six at the Midwest Gymnastics Center in Little Canada, Minnesota. [Lee is] now the new Americas sweetheart, Thompson added. It's been proclaimed the most exciting two minutes in sports. Sie knnen Ihre Einstellungen jederzeit ndern, indem Sie auf unseren Websites und Apps auf den Link Datenschutz-Dashboard klicken. Sunisa Suni Lee, the surprise winner of the womens individual gymnastics all-around Olympic gold medal in Tokyo, has signed with Smith & Saint, an agency formed by two sisters who are both attorneys. On3 NIL, which tracks college athletes' NIL deals, estimates Lee's market value of $1.5 million. Hence, with all that in place, she could be making $100,000 in a jiffy. Lindsay Rittenhouse Follow. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. Its all great for her right now.. Sunisa Lee's life changed the second she placed a gold medal around her neck. What does that mean? Understandably as an Olympic hero, advertisers have been gravitating toward her. Her breakthrough came at the 2019 US National Championships. But beyond their competitive success, both Lee and Dressel fit the mold of what Delpy Neirotti calls the ideal Olympian, with brands naturally gravitating to athletes who demonstrate humility, graciousness and family values. Soon after, she won the silver medal for the team gymnastics competition while she only claimed bronze for her signature uneven bars competition. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. 2 with an estimated 1.5 million dollars made from NIL deals. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. Its the medal to win in gymnastics, in the sport that gets the most attention at the Olympics and brings in casual fans that are not necessarily big sports fans, but everybody seems to watch that Its humongous. Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. Share Post. Nude Selfies! It was one of the most emotional, physically trying times of her life and she wanted to come back to the States with some semblance of a plan.. Furthermore, she won two more medals in Tokyo to the delight of most fans. College basketball and football players likely to turn pro were predicted to score the biggest deals, a scenario that's already starting to play out. It worked. 1 high school prospect, shortstop Brady House, who was taken No. Sunisa Lee, of United States, reacts as she poses for a picture after winning the gold medal in the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo, Japan. All rights reserved. Action Network said its list "not only shines light on some incredible emerging talent, but illustrates the changing face of college sport in the U.S.". You become the face of the sport, raking in sponsorship deals. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. Tags: Recent News Editorial Box. Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. Her favorite dish is Pasta while she loves the Finding Nemo movie. Sportico is a part of Penske Media Corporation. The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. That shes only 18 also means shell be 21 when the next Summer Olympics come around in 2024, leaving the possibility for her to defend her gold in Paris. But her impending haul off the mat is actually worth much more. We take the time to listen and understand the needs of corporations and organizations looking to hire entertainers, musicians, speakers and other creative talent. That means Suni will take home $60,000 from Tokyo. For now, S&S is focused on national deals, but local partnerships from her home state of Minnesota and her new college in Alabama are possible, St. George said. Community Rules apply to all content you upload or otherwise submit to this site. Posts. 1 hour 13 min ago, By Longer term, her gold is even more valuable. Lee was thrust onto the worlds stage when she won the all-around after, S&S represents Russian-born American gymnast, The agency also completed its first draft, which included former No. thrilling victory in the women's all-around, St. Paul gymnast Sunisa Lee wins all-around title, From Olympic goals to Olympic gold Sunisa Lee's journey, Hmong Minnesotans cheer Lee's Olympic journey, Sunisa Lee battles them all in Olympic quest, Lee leaps toward her Olympic dream and history. It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. Sunisa Lee. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. Dressel likely has another Olympics run left as well: He will be 27 at his next Olympic Games. She introduced herself to the world as one of the faces of USA gymnastics, right up there with all-time great Simone Biles, and in that moment as she glanced down at that hard-earned gold draped around her neck she also became the new face of the NIL era of college athletics. Her incredible showing during the championship event has made her an American hero and fans are curious how much money the Minnesota native makes from her gymnastics career. Shes out of central casting. His timing could not be better, as fans were seeking a new star in the post-Phelps era, Delpy Neirotti says. This Olympic and Paralympic cycle also provided both athletes and brands with new marketing opportunities. You may opt-out by. The run-up to the Olympics is a grind at the elite level. Please note that this form cannot be used to reset your Google or Facebook password. Lee will be represented by S&S CEO Britt St. George, COO Madison Lees and CMO Kaila McWilliams. She hung in there and now finds herself one of the new faces of her sport and the U.S. Olympic movement. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . Just ask Biles or Katie Ledecky, who parlayed their Olympic success into seven-figure earnings. He does, however, agree with the principle of a minority government. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. Shes out of central casting. After her successful career, she competed at the 2018 Pacific Rim Gymnastics Championships and won the gold medal in the team final competition while also claiming the silver medal for vault, balance beam, and floor exercise.