Press question mark to learn the rest of the keyboard shortcuts. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. It just felt like another local reference, but not a celebration of the Confederacy. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Single barrel still says yell. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. But more importantly, we cannot white wash history (forgive that wording, please!). Please feel free to start anew thread on the subject. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. The reason is because it is cheap and good enough. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Its got a strong, bold flavor thats not for the faint of heart. ELTepes 2 yr. ago That's good to know. Good one. Reddit and its partners use cookies and similar technologies to provide you with a better experience. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Has something happened to them, or is my state just not able to get it anymore. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. 1872) to form the Stitzel-Weller distilling company in 1910. Maybe next time I'll have to make my sarcasm more evident!!! Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. It is what it is. Hopefully the wood work they are doing will justify the new and improved name. Ive been going to this park for years but now its tainted. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. But for a while, it was common knowledge the main supplier was Heaven Hill. My favorite coasters are B&M hypers and gigas. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. In 2019 Rebel Yell began rebranding. I thought that moniker just applied to Ole Miss fans. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Without fail, it was Yellowstone or Rebel Yell. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. I had to do some sleuthing to see what you were referring to. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. and our Press J to jump to the feed. Okay, so this isnt a great sip, but not awful either. There'd be riots for sure! The people that rebelled against the United States because they thought they should be able to own people are bad. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". It's those quiet rebels you really have to worry about. You caved! The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Founder of CoasterCritic.com. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Confederate Defeat Re-examined". Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Rebel Yell Single Barrel 2017 Release. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Check out what we are up to! Weller. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Consider this similar product. I'm not sure why Rebel is less offensive than Rebel Yell. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. who-ey! 'Woh-who-ey! Rebel Yell whiskey is produced by Luxco. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Especially for those of us from the south. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt That is really lame. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Well see if this changes soon now that Lux row Distillers hits the four year mark. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. who-ey!' Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Good Lord, people. As a note, we compare prices from various Total Wine locations across the US. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Luxco was a relatively small NDP and rectifier. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Sorry, I missed that. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Dont sleep on this wheated bourbon with Stitzel-Weller lineage. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. By using this site, you agree to our Terms of Use. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. There are about 24,000 bottles in this year's batch. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Give me a break! Award-winning Rebel Yell bourbon dates back to 1849. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. At last it grew too dark to fight. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Tons of bottles out though. This isnt to say its bad. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Especially for those of us that have been riding it since the 70s," said one more. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. It was on Dixie Highway so, naturally, we were the Rebels. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. In the end, the ride experience is still the same. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Must go buy out the shelf of Yells now!!! By 1984, Rebel Yell was distributed nationally. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. However, Rebel has more functionality as its much better in other mixed drinks and by itself. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . In 2016, construction on the brand new Lux Row Distillery was begun. And since there is no statement of age, we know the whiskey is almost certainly four years old. While he had no prior knowledge of whiskey, he did have some experience. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. MEET OUR Extended family. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". In Virginia battlefields, monuments, and references to the areas history are very common. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. In 2019 Rebel Yell went through a rebranding effort. Racer 75 is fine, as long as they actually RACE the trains! Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Lets take a look at how much a bottle of Rebel Bourbon will cost you. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation.