Treat all media fairlydo not play favorites with reporters. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. for the incident. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. B. describes a writing technique applied to social media content. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). 140-character stand-alone micro-blog statements. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Watching the background. C. is a failed theory and should not be used by modern public information officers. . This includes: More information on learning about the whole community is presented in Lesson 4. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Are there warnings or other critical messages to be communicated to the public? Describe the role and function of the Public Information Officer (PIO). These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). You can find the complete list of courses in the Spanish language course list. The news media and local government ask the community to send videos and photos via social media, email, and text messages. This process includes: Your goal statement expresses what you hope to achieve through your campaign. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. School, 43 Margaret St. . Blogs are Web sites that allow you to engage in a conversation with readers. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. endstream endobj startxref The public information officer for an organization A. should clear all public documents with neighboring agencies before release. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. FEMA IS 29.A Answers - Public Information Officer - FEMACourses B. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. This course can provide a basic understanding of the PIO function for those new to the position. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Show emotion as appropriate, but dont use big gestures. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Hundreds are so ill that they end up being admitted to the hospital. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. For some incidents, implementing a media area may be an important way to manage the situation. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. (Correct), The report was written by the officer. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Did the message reach the targeted audience? You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. . The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. C. is presented as a bad example of public information management. C. Identify all the news media covering the area. 3. The role of the pubic information officer - Weegy View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. This awareness-level training is suitable for new PIOs. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Resident/Non-Resident, Trainer Program, etc. Determine who your audience is, what they need to know, and what they already know. PIOs need to have a thorough understanding of the communities they serve. Check with them to see if the location selected for a media area will allow them to accomplish this connection. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. . Successful blogs are compelling and current, and encourage interaction with readers. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. As with ICS, the JIS is as simple or complex as the needs of the situation. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. The PIOs primary responsibility to organizational leadership as an advisor is to: A. The most popular social networking sites have groups, which offer chat boards for members. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Identify contacts and sources that are relevant to your organization. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Describe evolving media tools, including social media, for communication. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Sound bite B. The National Incident Management System (NIMS) is:A. Serves in an ICS role 2. Recognize various legal aspects associated with emergencies and public information. Functions of the Public Information Officer - emilms.fema.gov D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Communicates with internal and external stakeholders. Refer to the list below. Narrator: Red Stick Ready targets every segment of the community. Write out the full term on first usage, as appropriate. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. If you need to build an email list, consider including a place for people to sign up on your Web site. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Verdi White: And I believe that that has helped in our relationship with the media. They focus on specific issues or programs to move the public to take action. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. I would urge you to be careful whenever you travel, Smith said. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. The media area is a place where media congregate to help enhance the flow of information. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Tammy Kikuchi: The response was overwhelming. Providing information and access to newsmakers. Responds to the media while respecting restrictions on the release of sensitive information. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. PIOs need to have a complete understanding of the community's demographics in order to: A. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Chris Mrela wrote a dynamite report on this a couple of years ago. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. The press saw it. First name. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Selects the right tools for the messages. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. It is important to prepare each person to ensure your message is consistent. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. The 8-Step Communication Model includes:A. Assess the current situation B. Having such knowledge enables them to make informed choices that affect their health and well-being. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Social Media: Preparedness 101: Zombie Apocalypse. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Leaves the decision as to who will be in the pool to the media. 95% B. D. seek media release approval from the Communication Unit Leader., 24. Consider your resources and your role in ICS. Identify the purpose of what you are writing and start with the main message. Select this link to access a printable . These people are your target audience. Campaign topics can range from recruiting volunteers to fire safety. PDF Public Information Officer - FEMA Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. B. is not bound by public record laws. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Generally, there is no review before modifications are accepted. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. What problems are you having in your community? Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. How or what can your community learn from these events? Allows access to one media representative from television, radio, print, and Internet to a restricted area. wA{)K+Xk80538L``V[mvWS|?9U7 D. a required responsibility of the PIO as outlined by NIMS.. The process for ensuring that a public information message was accurately conveyed is typically called: A. Proactivity occurs during A. Evolving media (Web sites, email, blogs, social networking sites, etc.). Brian Hyer: We had all kinds of questions. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} 19. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Final Exam for: IS-29.a: Public Information Officer. A good overview of ICS is provided in the independent study . 0. You cant manage who shows up but you can and should manage contact with the site. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. If you use an acronym, make sure your audience understands it. Once you have identified your goal, write it down! All of the above, 23. You need to write to your audience. The Governor is continuing to monitor the situation. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Evaluation is crucial for judging the effectiveness of a public awareness campaign. Quantify results when evaluating public information efforts. or a non-emergency event. An important part of the PIOs relationship with the media is knowing what they want. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. You can find the complete list of courses in the Spanish language course list. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. if you do not have a sid, Test questions are scrambled to protect test integrity. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Speculation C. Summarizing D. Bridging, 12. A well-executed interview will likely not A. advance leaderships goals. Identify how messages should be conveyed. Uses correct grammar and contains no spelling or punctuation errors. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Always connect with the Incident Commander before making any statement to the media. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Establishing relationships with news media representatives by being accessible and prepared. Emergency Management Institute Include email addresses and Internet sites for the media contact. Its community preparedness. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. It can be taken alone or before Basic Public Information Officer Training (G290). Recall preparation techniques that contribute to a successful media interview. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. (Unit 3), Recall preparation techniques that contribute to a successful media interview. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Example: Press Release Using Inverted Pyramid Format. IS-0029.a Public Information Officer Awareness . At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Disclosing information to the public in ways that are easy to find and use. Resource Typing Definition for Response . Describe the role of the Public Information Officer (PIO) in an emergency. IS 29.A Public Information Officer Exam Questions | FEMACourses Possess and enhance certain qualities and skills that make an effective PIO. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Use the media area for all media releases and conferences. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. 16825 S. Seton Ave., Emmitsburg, MD 21727 PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Evaluate the effectiveness of your campaign. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Communicating public information messages internally to the workforce is important because it allows the PIO to: A. AZ Department of Health Services Directors Blog. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. In other words, express parallel ideas in parallel grammatical forms. This training focuses on both parts of the equation. A Federal structure designed for large-scale, multijurisdictional incidents B. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. D. has become ever more complex as the challenge of delivering messages has evolved. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. When will you implement your campaign? Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . The participant will benefit from participating in entry-level incident command system training prior to taking this course. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). The subject is the. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. These sites make it easy to establish networks of contacts. After taking this course you may want to take other courses to help you continue your professional development. Managing Public Information for All Hazards Incidents
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