How do you tend to the things in the library that arent the celebrity shows? We have an app of our own. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. I think its the single thing I am most proud of at the iHeart Podcast Network. I want to wrap up with the Decoder question. The second thing we do is spend a lot of time focusing on every show that we have on our network. The NFL is very similar. Reviews for The Ron Burgundy Podcast | Podbay I have a card here that says NFTs on it. Its why we widely distribute. The Ron Burgundy Podcast - Listen on Play Podcast So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. The way to do that was to create two segments in our company. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Maybe one day you will, but not today. Yes, we do that all the time. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Its what we do. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Thats important, because I think they want to do the right thing by the medium. This changed everything for podcasting. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ill give you an example of a show. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! I can talk about the things I cant talk about on the radio. Radio and podcasting have very different constraints. Its a lighthearted nightmare in here, weirdos! Radio is a more ruthless industry than podcasts. There is always something new happening. Theyre killing it right now. You can feel however you want about it, but we all did it. I know that sounds crazy. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? All I see is this constructiveness across these two segments. Then if they want to, we launch their podcast with iHeart Podcast Network. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Its good content. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. So far, that is all we know, which is a shame. Thats driven most of our growth in podcasting over the last two, three, four years at the company. I mean, aside from the iHeartPodcasts app, obviously. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Thanks. On the other side of the business, you own the distribution. Im open to video. I ask it of everybody. We tend to think and work sequentially. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. You own the radio stations and you program them. No. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Ron speaks to Senator Kamala Harris and considers running for president. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. One of these cards literally says, What is your org chart? That is my whole brand. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Yes, its about my competitors, I get it. If you can never get enough true crime Congratulations, youve found your people. Ill end on this. Best Ron Burgundy Podcasts (2023) - player.fm They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. We need certain things to calm down and other things to end. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . How do you make sure they sustain? Were a very good partner with creators. Its clearly not as regulated as radio. Are they yours if theyre subscribed in Spotify? There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. I dont see a reason. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. About. I want to start at the beginning. We give a ton of in-show podcast promotion as well. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Im proud of the numbers. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. We also have an original content series we make with IBM called Smart Talks with IBM. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Critic Podcast Reviews - The Ron Burgundy Podcast Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney You are describing a mature company. We tell stories through human conversation, more than anything else. I hate to answer it so vaguely. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Dermot Murnaghan signs off from Sky News by referencing Anchorman film We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Ive always thought about it. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Thumbs up or thumbs down, library. People were shouting questions at me as I walked through the halls. I look at the companies that have the targeting capabilities. A third of all the media we consume is just audio. The reason I ask that question all the time is because Im always curious. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. It didnt go well for him either. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Ill give two answers. A million monthly downloads or more is a ton. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. The Ron Burgundy Podcast Season One Trailer. The last thing Id say is more of a human thing. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. I end on this team because its very important, we have our business affairs team. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Yeah, we do too. Its really that simple. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Inside iHeartMedia, its an audio company. Don't act like you're not impressed. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. This is obvious at this point. Because if youre launching new stuff, youve built the archive, you built the library. Are you doing that? Thats the only difference so far. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Its a massive amount of the stuff we take in and that we call the media. You brought up SEO. The BD team is livid. LOTS of podcasts have ads okay? Ron Burgundy is going live in the next season of his iHeartMedia podcast. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. In podcasting, it is fundamentally different. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Its all about the org chart. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. We realized that maybe our greatest asset was the people who worked there. Youre doing ad injection into the feed? Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Usually, yeah. How have you arranged iHeart Digital? This is very unique. So we launched a company together. Really, really terrible. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Season Three of "The Ron Burgundy Podcast" Is Finally Here! I talk to a lot of digital media CEOs and digital media types. Have you had conversations with Spotify about making stuff exclusive? I will test anything. Carolina Barlow: Co-Host, Writer, and Producer. Whats the structure below you to make all this work? Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Sometimes they just shuffle it to create change. These are marketers who are usually really good at this stuff like really good. Yeah. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Hes going to leave now. I know you do. I think they know the effect, long-term, that you have when you stop marketing. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think most podcasters are bad at marketing. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Think about that for a second. So now its digitally infused, data-infused listening that they can target digitally. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Thats an insanely large but insanely accurate number. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Yeah. Nothings perfect, but its pretty close to perfect. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. The 9 Most Popular Houseplants of 2023, According to Pros The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts You should subscribe to it. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Malcolm Gladwell has an existing slate of shows. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts I dont predict what we might get. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Theres a sigh of relief from the YouTube people somewhere. Hes like, I want to get as much audience as possible. You should start one. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. But no, youre spot on. The things youre describing dont always happen, right? Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. You mentioned that you had experimented with subscriptions. It is a centralized medium when it comes to RSS feeds. 2023 Vox Media, LLC. The Ron Burgundy Podcast | Podcast on Spotify If anything, were making that more of a focus and paying more attention to it in the last two or three months. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. We also co-own a company with Will Ferrell. This thread is archived Its three guys who are hilarious and fantastic. The third thing they let us do was have a sales team. Weve earned this. You have an ad load that is light. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Menu. Its always collaborative with their approval. I dont depend on it. I just keep hearing the trailers and it sounds godawful. A friend told it to me a year or two ago. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Big Money Players and iHeartPodcasts. It was the only time Ive ever gotten a call from somebody. What is your framework for making decisions? I just dont see it fixing anything thats broken. In the podcast, she . Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Live it up. Its not mutually exclusive, first of all. Not great. Be as simple as you can in your answers, in your approaches, in your strategies. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. How do you make sure they get attention? Those companies are also struggling. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. It kind of never went away, but now were back to this again. Ron hires a new co-host. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Just before we started, I was looking at your website. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Like I told you, we all have the same problems. Here is your reach extender. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Are they yours if theyre subscribed on YouTube? Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. All of our attention is on audio now because of podcasting. Is it just Bob Pittman being like, Chaos reigns. Weve all seen this, so Im not saying anything privileged. A bonus episode that somehow escaped the vault. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. To many in the industry, that seemed pretty disingenuous. Charts. Yeah. Its redemption codes and URL codes. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Youve been more or less anti-subscription. That's it. Google Podcasts - The Ron Burgundy Podcast Theyre not in charge, right? The Ron Burgundy Podcast. ChatGPT will eat us all. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Are you doing that math? Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Its just like life. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Reviews. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. One hundred and twenty million a month? Anchorman (film series) - Wikipedia Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Its not a huge focus for us. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. All Rights Reserved, By submitting your email, you agree to our. Broadcast radio is a highly formatted media type. iHeartMedia came along and offered us two or three things specifically. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. This has made podcasting different. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Thats a really cool medium if only it were video. Podcasting is not video. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Yeah. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? The Ron Burgundy Podcast - Google Podcasts And the other is really edgy, innovative audio drama. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Do you convert people to Apple Podcast or to Spotify? There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Ron Burgundy! Go make good decisions and follow Decoder on TikTok. Broadcast radio is a mass-reach medium still today. I dont know. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. No, for real. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. In some part, because of what Apples moves are, but its getting harder. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Is radio the upsell on podcasting for you? I didnt think I would have or need a robust business affairs department two years ago. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. But yes, weve seen that convert. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Well do standard, straight-up, quick-turn, host-read ads. We have a whole newsletter for podcasters. Global Player | The Ron Burgundy Podcast - Podcast No. Abs are sure to get a workout from the contagious humor. I was like, I dont need you to talk more. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . The Ron Burgundy Podcast - Apple Podcasts - Apple The only reason we have that number is because of broadcast radio marketing. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. If any of you are buying bus ads, please let me know, because Im dying to know how it works. 246 episodes totalling 170 hours, 51 minutes. Ive just really struggled to understand why you would do that. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. How do you account for that? Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Its a great question, because Ive been on both sides of that. True Crime-The Ron Burgundy Podcast - music.amazon.com Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. I want to come to exclusives and to consolidation. Carolina Barlow: Co-Host, Writer, and Producer. A-Rod Interview / Cooking with Jon & Vinny. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite.
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