Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. Submissions should come only from actors, their parent/legal guardian or casting agency. Does this man not realize what a slippery slope it is to submit to bathing mandates? The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. Either its in-your-face artiness/edginess works for you, or it doesnt. Arnold Schwarzenegger. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Lace up your Skechers, were going On the Road again! FTX's spot starred Larry David. Super Bowl 2022: Halftime show lineup. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. Zeus resentfully obliges.). However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. Until now. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. Doritos Dogs - Super Bowl 2016 Commercial. Barbie. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. Grace Kay. Matthew McConaughey plays an astronaut in this disjointed Salesforce commercialand ends up sounding like neither an astronaut nor Matthew McConaughey, but a guy whos reciting a script written by committee. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. OK, seriously, what the heck is going on in this Intuit TurboTax ad? The Super Bowl stands as the most-watched television event of the year. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. Such a lost opportunity! Leslie pulls up beside him, OK Corralstyle. Go to cart. Nick Jonas crashes the party. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. Jon-as? queries an incredulous Leslie. When it comes to Super Bowl ads, Uber Eats delivers. Including the perennial punching bag of the tabloids, Lindsay Lohan. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. EV-il in GMs Super Bowl commercial, Sams Club will air its first Super Bowl ad starring Kevin Hart, See Vrooms new Super Bowl commercial about buying cars from consumers, Doja Cat escapes from clown town in Taco Bells Super Bowl commercial, Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails, Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands, Eugene Levy looks badass in Nissans Super Bowl ad, QuickBooks to air first Super Bowl spot for its own brand, Amazons Super Bowl commercial imagines if Alexa were psychic, Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance, Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World), Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like), See Idris Elba star in Booking.coms Super Bowl teasers, Reeboks Terry Tate, Office Linebacker., Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial, Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad, See how Budweiser is bringing Clydesdales back to the Super Bowl, FTX is giving away free bitcoin as part of its Super Bowl commercial, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Exercise makes everything better, right? And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. We get it: This razor offers a speedy, dead-skin-cell-free shave. More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. If youre a Scrubs fan, maybe thats enough? Let the postgame quarterbacking begin. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. 2022 NBC Universal . Who is this new device? queries the virtual assistant. Its Rashida Jones. The spot borrows from the look, feel and sound of direct-marketing charitable appeals, right down to the Do it for the phones tagline Parton delivers near the end. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. Advertise With Us (Opens in new window . More from Ad Age: Super Bowl ads show limited diversity and inclusion progress, Avocados From Mexicos Big Game spot is pure fun and silliness, packed with the snappy one-liners weve come to expect from the brand. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? Do it for the phones! Cue a scene of a recording session for a song titled Do It For the Phones, a We Are the World-style anthem. Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Other denizens of the metaverse join him in recreating the Questys experience as we hear Simple Minds Dont You Forget About Me, a song Howlin Harry and The Cometeers used to perform back in the day.