I see very very dark days ahead for Microsoft and guess what YOU DESERVE IT! This was the straw that broke the camel's back and I very much doubt they'll be relevant at all, in the consumer space, in a few years time. Many consumers will try less hard buying Microsoft hardware from the Surface line. And I'm going to kick the marketing guys arse until he puts together a decent global campaign. Current management thinks they cannot lose because of the Windows desktop dominance, but they are wrong because both consumers and enterprises seek intergrated solutions these days. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, suspecting it might give Nadella some ideas for Microsoft. Activity Finance teams are taking on a new role - striking the balance between strategic . He didn't want to have purchased Nokia and it was his intention to crater the whole enterprise. And while all that is going on I'm also going to invest massively in windows on arm, VR, AR, AI, cloud and everything else I think is important. If Google made a Google laptop running android with similar interface to Windows. Consumers need free or less pricy option. Unfortunately, some folk didn't realize the piece actually addressed all of UWP, not just mobile, The man had more than two choices. I think MS should learn from google and apple. With the way they treated windows mobile and developers, it is going to be a real problem when (or if) they actually release this "andromeda" thing. Spotyfi does not work at all on my Lumia 950 XL When starting, 5 dots passes over the screen for several minutes. Leaders with inspirational motivation traits provide employees with a set of shared goals and the vision necessary to attain them. So back to windows i went.twice! - High Margins Nadella Satya charges a premium compare to its competitors. Bottom line, if you cannot win the war, change the rules of the game so you can define the battlefield yourself. Now all you do is to carve "Microsoft was here" in someone else's tree. Frankly, I don't trust MS any longer. Please used all the technology you bought from Nokia.. Many people would buy this device on a world wide basis even though it is bigger than a smart phone. So it comes to the cut from the sold apps, which is for the last year around 10 billion and then also for paying to promote your services (currently Google pays Apple 3 billions, but as it doesn't pay to itself let's say it is something like up to 10 billions). If they had demonstrated that resolve, maybe developers would have been more willing to feed an emerging market of users. They talk vaguely about "a new class of device" and demonstrate technologies that will underpin in (the demos of WoA on a SD830 running full windows), but I think they are too afraid of being "scooped" to give us a peek behind the curtain and that makes people think there isn't anything there. The successful organizations such as Nadella Satya are the one who able to predict market trends better than others, provide resources to develop products and services to leverage those trends, able to counter competitors threats, and meet customers expected value proposition. And when there is no mobile for Windows anymore, who needs UWP apps? Its an encouraging development that Scott Guthrie, famous for his red shirts and a love for developers that is more real (if less boisterous) than Ballmers, will be acting head of the server and enterprise group, reporting to Nadella. Much of the above is completely theoretical. Congratulations, you got lucky. I just ordered a Pixel 2, created a Google account and will begin to transition over time from Outlook, OneNote, OneDrive & Cortana to all the other Google apps and programs too. A low cost, touch device, similar to the Surface. I thought it was bad enough when they dropped Band. Most infrastructure people do not get transitional stages or phases. I also own Suface products, and I am very pleased with the devices however I won't buy anymore unless I see that MS is going to support the sytems and not leave me hanging in the cold. So he's admitting that he's basically screwed the entire company with his boneheaded decisions that we all saw happening before our eyes. It's around 500 million now. In 1988, Satya completed his bachelor's degree at Manipal Institute in electronic engineering. Facebook seems to be really putting in the effort with their VR offering. Windows Phone was the middle ground between the jungle of inconsistency and trouble that was - and still is - Android, and the pretentious, fake shiny, limited walled garden of Apple. Again all available in people's pockets. Microsoft must rethink its business looking for a leadership with strength in marketing to achieve strategic agreements that allow the company to recover its level of competition. They wouldnt let Tmobile, Sprint and Verizon have a foothold on the devices. Cortana on WP was probably the best virtual assitant, rarely giving me any problems with what I needed. They dabbled in PCs for a few years, but then got out. A new concept is really not going to do much because just like a new car/ blanket/ cone of ice cream/ new love.. etc.. doesn't replace the very first (the excitement, anticipation, thrill, vibe, energy can never be thesame), a new project won't replace windows phone in the hearts consumers, no matter whether it fails or succeeds.. Bigger than the US obviously. Thats my list. 7. Nadella should admit he made a mistake and walk back the decision to sacrifice not only Windows Phone, but all the folks who love it. Does Continiuum not fit into the overall "not a phone but a new form factor for mobile computing" gameplan? During his four-day India visit, the Microsoft Executive Chairman and CEO had an interesting interaction with an AI at the Future Ready Technology Summit in Bengaluru on Wednesday. I agree with everyone on here! No one mentions this and I feel it was detrimental to Microsoft going forward in Mobile, because in the U.S., Verizon is the biggest carrier. Abandoning the consumer space is insane. When the camera started to fail on the Lumia 950 I thought whether I was going to get it fixed (it was out of warranty) or migrate to Android. Jason Ward's synopsis "Nadella's broken consumer, developer, and OEM relationships will invariably affect the company's future." Ballmer would have doubled down on the Nokia purchase and pushed Windows phone hard and all of the other developments could have kept developers on board and continued its slow, steady growth. Well, I started getting angry with Mr. Softy when they screwed over we Surface RT owners. Things will just get brighter and beautiful after this last major downhill. I will never understand how a software GIANT can be so damn bad as software. Hell, I do too. Their image is so strong that people want it blindly and make no mistake it will come truth in years to come (20 perhaps). I fail to see any good outcomes here. I use/have android and iOS devices and I have to say I prefer the 950. Nadella's job is to make Microsoft as profitable as possible, and I'm sure that he was under pressure from shareholders to cut the dead weight. Microsoft CEO Satya Nadella said that his company is prepared to seize market share and grow despite economic uncertainty over inflation in the U.S. and a potential recession in the near. Weaknesses are the areas, capabilities or skills in which Nadella Satya lacks. Here in the UK, Aviva uses an app to do just that, so safer drivers have lower insurance premiums. But CEO Satya Nadella shared his plan for how. Its shortsighted. Hi Bai, that's a valid point. surely not - there will be books written about how they failed in that area. According to Satya Nadella, a key attribute of a leader is to step into a situation where the future is uncertain and create clarity for the business and the people. all history now. I highly doubt there were only 20 mil users seeing as I personally know loads who has bought into the Windows ecosystem with no input from me or someone like me. I've been in education since 1984. Satya was most culpable of undercutting those within Microsoft trying to keep it alive, as he would say negative things about the platform and then drag his feet in clarifying. I still love my now essentially abandoned 950XL. Microsoft is preparing an update to Windows 8.x that is mostly focused on improving the Mouse And Keyboard experience, not its touch brother. What apps they wanted to run with it while they were changing SDK with every mobile Windows iteration. Given all of this, it will basically be seen by the public as Yet AnotherWindows Phone. Our editors will review what youve submitted and determine whether to revise the article. Everyone was excited to see real hardware matched to the os. Once we turn our backs on Microsoft - no matter how hard that decision is to take - there won't be any going back, unfortunately. "People often ask how it's going," said Nadella. I was a young father of a little girl when I left and she's almost ready for kindergarten. But iOS still can't do everything that I was able to do very easily and happily on WinPhone8. Some of them will barely break even, and some may lose money in any one quarter, but if you focus on the cloud and enterprise customers only, you will quickly become irrelevant. I've never had a any other smart phone but a Microsoft mobile OS. So, MS, wake up. What they haven't done is clearly shonw "what comes next" in mobile. Awesome 20mp camera And windows 10 is finally usable with creators update :)) The iphone 4 with the old Os it has still has more apps than your 950xl. I had a chance to speak with developers on many occasions to urge them to do the relatively little work it required to create a Windows compatible app. But developers need to be seriously wooed back to the Windows platform. Yes. DAN HOWLEY: Satya Nadella has been Microsoft's CEO since February, 2014 and chairman of the board since 2021. Microsoft partners earned an estimated $9.58 in revenue through services and software for every $1 that Microsoft generated in 2020a total of $984 billion, according to IDC. You can create the best AI on the planet but if it's not on a mobile device and can be used daily then it's not going to be used. Remove that potential of growth and you lose your major developer incentive. This is sucky. The influx of new customers has also led to evolution of consumer preferences and tastes. Lets take a moment instead to focus on what could go wrong for the new CEO. Google has failed at various markets. Once, they held conferences announcing new operating systems and individuals went to the conference. Now is their communication process and the way how they approach consumers ok? That is ultimate device without compromise, with Windows uniqueness, and without any app gap limitations. No big deal. Go. They aren't the only ones. As people starts to use Android and Iphones Microsoft office is not the only choice their. Before slinging the "A" word around, try doing some research. What would have stopped him from saying "you know what, we need a mobile platform. I think they could have basically said, "look the X3 will not get win32 support but it will get as much else of Andromeda that the hardware can handle (essentially becoming W10S) so we can build the core experience on it during insider preview" that would have let HP market an X3 version 2 for the legacy win32 support and given Microsoft the loyal user base that would give them feedback on the development. Look I'm a fan, I was there, through it all, but this last one. is the last one. That just doesn't look true to me - WP had significant market share and was growing for several years. As developers we embrace new technologies, and most of us have spent much money and many hours learning it. I "personally" spent over $3,000 on Windows Phones and now it's all down the drain!!! Like a domestic violence victim, MS fanboys everywhere should be asking some critical questions about the relationship they find themselves in. That was the finding of a survey on corporate attitudes by Microsoft Corp ., the workplace software giant and owner of LinkedIn. I recently went back to an iPhone 8, and will now likely never go back to Windows on a pocket device. Satya Nadella wakes at 7 am, three hours after Apple CEO Tim Cook. There is a reason why most tech companies are moving into consumer market. The thing that frustrates me the most about this is how the company was so secretive about its vision for Windows on phones; or lack thereof. Again, this is one of the bestarticles I read from you. Folks Microsoft is a company that gets most of it's income from selling software and services to Enterprrise/Business customers.and to people who sell or and use Desktop PC's. The last guy with both vision and passion was Gates, and unless he pulls a Jobs and steps in the company will become the next IBM. From high hopes to seeing what a low life he really is. Even a ******* can become king..with loyalty and hard work.. We have been loyal..its about time Microsoft started being loyal to itself, its vision and to us as well.. Microsoft failed badly in the early stages of marketing and screwed its most loyal users. It feels like Microsoft are deliberatey sabotaging themselves. Belfiore was/is incompetenthe is the harbinger of doom for anything he touched including WP Yeah it was pretty much over when he was caught with an iphone on vacation with his family a few years ago lol. "I did not get why the world needed the third ecosystem in phones, unless we changed the rules." What current management fails to get is that they are focused on sub-optimization. When I had that thought I realised just how annoyed I am with Microsoft. You know the one you bought so you could integrate your TV and have something way better than the Wii. Even Youtube apps are fine on Lumia 950 XL. Sure it wasnt successful but it. Associate Editor, Encyclopdia Britannica. But so is the future. It really is sad that Nadella were so short sighted. TRYING VERY HARD? Now it seems like they focus on corporate software and nothing that gets in front of the average user. They are going SMALLER. After all that there's a board shake up and we get Apotheker as head. Even as a placeholder? Figuring out the planto get from clunky licenses to a subscription-based future will be a key challenge for Nadella. Those are very different things, actually they have nothing in common. Because you never understood Windows Phone, you jackass. It's just business. The four key elements of SWOT analysis are - Strengths, Weaknesses, Opportunities & Threats. Your phone would become a Windows Pocket PC running UWP apps with the ability to make phone calls. Windows rules the desktop and laptop marketatthe moment. The carriers - at least in America - never supported the OS as they did Apple or Samsung after 7.0 failed to fly. It's a given Nadella will continue to push Windows Azure and Office 365, where hes been instrumental in their impressive growth so far. BTW, if your two Band-2 devices were working properly when you decided to leave the Microsoft ecosystem, how much would you sell them for?. Strengths come from positive aspects of five key resources & capabilities - physical resources such as land, building, financial resources, past experiences and successes, human resources, and activities & processes . Updates? ITS A VERY BIIIIIIIGGGGG MISTAKE!!! He has some good leadership skills, as he managed to increase Microsoft's profitability by 268% since taking over. Inspirational Motivation. I lost "faith" in Microsoft when they killed the Band. That is a material risk for Nadella. This tactic can work on mobile by allowing Project Astoria to be resurrected. On my Surface Pro 3, I like Stagelight by open labs. Hopefully, MS will abandon mobile and consumers completely instead of promising falsehoods and wasting the hard earned cash of consumers! Even if it doesn't grow by very much and even if we have to build the apps ourselves, it's a non negotiable. Brazil, France, Canada, UK, India, and Thailand were the countries where more than 40% of their respective populations were using Windows phones. At this rate, it's going to be cloud only as the consumer market dries up to nothing. No thanks MS. Bye Bye. and the world wide carriers will be afraid to deal with Microsoft smart phones under Satya Nadella's leadership. Edge is complete rubbish, Bing doesn't compare to Google for search. You have lost a loyal customer in my and I am certain that there are many millions doing the same. How many news outlets have put negative news about Swelling batteries issue of some phone manufacturer? Apps were coming over fairly regularly and MS put a lot of energy into its Xamarin purchase and development. Phones are similarly an essential component in having a consumer-focused business it should have been pursued doggedly, even at the losses it was accruing. We're going to move to Android and IOS, and anything MS announces "in the future" won't matter to those who have moved on. I say, it's never too late for Microsoft to put out a device and market it, as they should have been doing with previous devices, and it taking off. It is Satya's defeatism and lack of vision and conviction that led to this. Also I hope it is clear that MS has moved on from Mobile focus they now want to catch up with the supposedly next big thing. Facebook, Messenger, Line (in Taiwan, Japan), up coming iTunes, Netflix, Keeper, Instagram, TamperMonkey, Spotify, 8zip, etc. Putting the best features of Windows on other eco systems isn't magically going to bring people over to MS. The common denominator is management arrogance and death spiral sub-optimization. There were other quarters where the % was higher, but sales were lower. Professionally I have already been seeing a shift away from business even requesting MS products just for that reason and less interest in MS products when I propose them to clients. Nadella is synonymous with the cloud for a reason. Six challenges for Microsoft as the Satya Nadella era begins, His CEO speech: Reading between the software lines, New Microsoft CEO must focus on partners, too, What's next for the Microsoft insiders who didn't get the CEO nod. So Nutella just let down windows phone to focus on developping a bunch of Skype bots that nobody talk with? Clearly said in one of the articles Mixed Reality or AI makes no sense without mobile device. Silverlight, WindowsRT, Windows 8, Windows 8.1, Microsoft Band, Skype (Consumer End), Windows Phone, Nokia, Windows 10 Mobile, and now Groove and we could probably read the tea leaves to see what's next. Guess my next phone will be a Samsung device because it will be a cold day in hell when I buy an Apple device. Wasted my 20 years loyalty. Like DT is running MS. All they need is a small but powerful tablet in the size of a phone with cellular but do not market it as a phone. That was the day I ordered a Pixel 2 and created a G-mail account. The highest sales were 10.5 million with 2.7% of the market. And then they decide to abandon it because they never had the vision of a competeing third ecosystem. Perhaps people will not go back right now, but at least they should have kept some marketshare by by not killing win 7 phones, win 8 phones and then now declare end of line for win 10 mobile phones in 2019 July like 2 years after launching two flagship phones(Lumia 950/950 XL) and only one year after HP Elite x3 release and well the recently released Alcaltel Idol 4 phone Also you fail to see the importants of big data and its relations with the smart phones and the built in software such as Google docs and on IOS Numbers. You know what they say. He will destroy MS. This is the full audio of the session of the conversation recorded at the Annual Meeting in Davos, Switzerland 18 January. With great sadness, I powered off my Idol 4s for the last time last night and shortly aftert powered on my Note 8. - Lack of critical talent I believe that Nadella Satya is suffering from lack of critical talent especially in the field of technology & digital transformation. Sounds alot like myself Matt. IBM does it. But there are no wow factor you put into the phone.. My #1 'Forever Dividend' Stock [sponsor] If this trend keeps up, there will be little to no need for our consultants to even know Microsoft products. Nadella was the worst thing that could have happened to Microsoft. The case study provides background on Nadella's challenges and context, as well as how he and his leadership team executed their culture change effort. Good article. The lack of apps does not bother me because those same free apps are the feeding tubes for identity theft and loss of privacy to data mining. If the PC market sees continued weakness akin to what happened in 2013, PC unit volume could decline until key partner OEMs bow out. If the current Windows users can use their MS stuff on either mobile platforms, they will be ok. No mobile phone/mobile device means you are OUT in the future of big data and office work as the tect world moves on. OEM's wisely took the choice of the free OS over a paid one. The providers didn't offer them, andwhen they finally didget some in stock, he employees knew nothing about them and actively discouraged anyone from buying them. My view is Microsoft have missed the next wave because the platform they have is peripheral to the next wave. Microsoft supporter. At one time, several years,ago, I read that Gartner or a large research firm "projected" that Windows Mobile would PASS Apple for #2 !!! Hehe . For once I would like to hear a tech journalist that focuses on Microsoft products ask that one question. They are still abandoning consumers, see Groove Music Pass. As an OS company, I don't understand how MS seems to have failed to grasp is that "consumer" = "enterprise." Maybe it's not too late. And silence for 2 years from MS, resulting in speculation everywhere, like the guy who wrote this article here. Enterprise customers experience real pain every day thanks to Microsofts unbelievably complex licensing rules, which are practically sadistic. In a recent interview, Microsoft CEO Satya Nadella said he failed, multiple times, to remain committed to consumers who have shown a commitment to Microsoft. Maybe it's a symptom of their hiring practices and cost cutting, but too many people who work at MS don't actually like the company.